Source: Our latest TV ad airs for the first time this month
Not only that, but we fervently believe life isn’t about what can go wrong but what can go right. All of this is amply illustrated in our latest TV ad, which aired for the first time this month.
Produced in partnership with our agency, M&C Saatchi Abel, the 30-second spot – which is being screened on DStv and M-Net in their business, sport and lifestyle segments – takes a light-hearted look at the heavyweight matter of car and home insurance.
It’s the third ad in our campaign. Its purpose is to spread the message that, while our clients focus on loving their family, their business, their future and all their stuff, Hollard is here to help them look after it.
“Hollard was born out of a belief that there is a better way to do insurance,” says chief marketing officer Heidi Brauer, “and we’ve brought that to our TV ads. We’ve come up with an innovative and quirky concept to show that Hollard covers everything: your car, your home, your art, even your pet … or your doll’s house.”
The ad opens inside what appears to be a big home, with beautiful furniture and artwork, and a pricey car in the garage. Then (dah-dah-DAAAAH) the house is beset by calamity, as an earthquake hits it and a huge water leak destroys part of the house. But, in a surprise twist (using only the tiniest bit of dramatic licence …), as the audience gasps and splutters in horror, the camera pans out to reveal … a doll’s house, being wrecked by a small dog playing with a hosepipe.
Like the earlier ads in the campaign (you may remember Vusi, who left his wife a little worse off in the first one), the new ad is aimed at underscoring our unconventional take on a topic that is traditionally communicated in a rather dry, clinical way. We like to think it’s fun and memorable, and that it will help to entrench perceptions of our brand as inventive and slightly off-beat, yet undeniably professional.
With a small budget, we used the latest technology to get really creative, “and we did it the Hollard way,” says Heidi, “with a touch of quirkiness, a dab of sass and a joyousness you will love when you watch it.”
The production team magically created two full sets – one life-sized and the other small enough to fit inside a doll’s house – featuring gorgeous furnishings created using a 3D printer. (The miniatures are so lifelike that viewers are going to have to watch the ad a few times to figure out which shots feature the real thing.)
Click here to take a sneak peek at the ad and, while you do, here’s a challenge: see if you can watch it without wanting to adopt Phoenix – the rescue pooch who stars in the ad. She melted every heart on set but before you ask (we did), she’s already got a very happy home, thank you, and, no, she’s not interested in trading in her owner.
We’d really love to know what you think of the ad, so if you’ve got a bouquet (or brickbat) to lob in our direction, please drop us a line at hbmcomms@hollard.co.za.
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